4 verified product category-specific suppliers for overseas buyers.
Govee 智岩科技
Govee (智岩科技, Shenzhen Intellirocks) is the #1 smart LED strip brand on Amazon US by BSR, holding the position for 5+ years. 2024 revenue RMB 4B+ (~$560M); 2025 reached RMB 4.7B. 95% overseas revenue, 83% North America. Amazon US accounts for 65.58% of revenue (down from 76.61% in 2023, showing active diversification). Walmart, Costco, Lowe's, Target, Best Buy for offline. Govee Home app: 21M+ users, 8M MAU. Founded 2017 by Wu Wenlong (former Anker CTO). Pre-IPO filing 2025.
Lepro 乐范
Lepro (深圳芒果科技创新, founded 2020, brand operating since 2012) is an AI-driven smart lighting brand founded by Wu Ji (former Alibaba). World's first LightGPM (Lighting Generative Pre-trained Model) released in 2024 — first brand to apply LLM to lighting. 30-40M users globally; 50M+ cumulative units sold. Self-developed app and cloud (avoids dependence on Alexa/Google). Latest products (IFA 2025) feature built-in microphones for direct voice control ("Hey Lepro") without smart speakers. Dual-channel sales: Amazon + Lepro.com. 2026 estimated revenue RMB 700M (~$100M). 100,000+ verified reviews on Amazon US.
Novostella
Novostella is the brand of Shenzhen Ustellar Technology (深圳永胜科技, founded 2016). World's first smart LED flood light (2019). 1M+ smart flood light units sold globally. Self-owned factory: 30,000-50,000 m² in Shenzhen Longgang, 10+ production lines, $50-100M annual output value. Dual-brand strategy: Novostella (US consumer) + Ustellar (B2B/OEM on Alibaba/Made-in-China). US company in Alexandria, VA. Tuya-compatible (Smart Life APP). Strong on Amazon US smart outdoor lighting category.
Yeelight 易来智能
Yeelight (易来智能, Qingdao Yeelink) is a Xiaomi ecosystem smart lighting brand with 9+ years of deep integration into Apple HomeKit, Google Assistant, Amazon Alexa, and Xiaomi Mi Home. Cumulative shipments exceed 80M units; daily active devices 10M+. 200+ country coverage. Contract manufacturing only (no own factory). Risk: zero growth for 4 years (2019 RMB 886M → 2023 RMB 885M), failed科创板 IPO 2021, failed FSL acquisition 2024-2025.