Govee (智岩科技)
Govee 智岩科技
Brand in Shenzhen
Company Overview
Govee (智岩科技, Shenzhen Intellirocks) is the #1 smart LED strip brand on Amazon US by BSR, holding the position for 5+ years. 2024 revenue RMB 4B+ (~$560M); 2025 reached RMB 4.7B. 95% overseas revenue, 83% North America. Amazon US accounts for 65.58% of revenue (down from 76.61% in 2023, showing active diversification). Walmart, Costco, Lowe's, Target, Best Buy for offline. Govee Home app: 21M+ users, 8M MAU. Founded 2017 by Wu Wenlong (former Anker CTO). Pre-IPO filing 2025.
Capabilities
| Product Categories | Smart LED strips, outdoor permanent lights, TV backlights, holiday lights, smart bulbs |
| Technology Stack | CogniGlow AI algorithm, RGBIC segmented tech, Matter (partial), Alexa, Google |
| Service Scope | Self-brand (Govee) + GoveeLife (smart home appliances) |
| Markets Served | North America 83%, Europe 13%, Other 4% |
| Engagement Model | Brand |
Technology Stack
CogniGlow AIRGBIC SegmentedMatterAlexaGoogleSmart Lighting
Contact
Website
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