Novostella
Novostella
Brand in Shenzhen
Company Overview
Novostella is the brand of Shenzhen Ustellar Technology (深圳永胜科技, founded 2016). World's first smart LED flood light (2019). 1M+ smart flood light units sold globally. Self-owned factory: 30,000-50,000 m² in Shenzhen Longgang, 10+ production lines, $50-100M annual output value. Dual-brand strategy: Novostella (US consumer) + Ustellar (B2B/OEM on Alibaba/Made-in-China). US company in Alexandria, VA. Tuya-compatible (Smart Life APP). Strong on Amazon US smart outdoor lighting category.
Capabilities
| Product Categories | Smart LED flood lights, smart bulbs, outdoor string lights, permanent outdoor lights, security lights |
| Technology Stack | Wi-Fi antenna integration, Tuya Smart Life APP, Alexa + Google Assistant, waterproof IP65 |
| Service Scope | Dual brand: Novostella (US consumer) + Ustellar (B2B/OEM) |
| Markets Served | North America 51.58%, Western Europe 48.42% |
| Engagement Model | Brand |
Technology Stack
Wi-Fi Antenna IntegrationTuya Smart Life APPAlexaGoogle AssistantWaterproof IP65
Contact
Website
https://www.novostella.netNeed an Evaluation?
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