Reolink
睿联技术
Brand in Shenzhen
Company Overview
Founded 2009 in Shenzhen by former Huawei HiSilicon engineers (Liu Xiaoyu, Wang Aijun), Reolink started as an ODM factory serving Japanese (Yuuri) and Australian (SWANN) clients before launching its own brand Reolink in 2015 for overseas DTC. Now a top 3 Amazon consumer security camera brand in NA/EU with 2M+ cumulative units, 99% overseas revenue (60% Amazon). 2021 revenue RMB 1.36B with 50%+ gross margin. Product line: battery/solar/4G/PoE cameras, video doorbells, NVR, Home Hub, trail cameras. Reolink Cloud subscription at $3.99-$9.99/mo with 40%+ gross margin is a benchmark. Shenzhen ChiNext IPO in process (2026). ✅ NDAA-CLEAN — no HiSilicon chipset, no Hikvision/Dahua affiliation. Best-of-breed Chinese consumer security brand for US retail channels (Amazon, Costco, Best Buy candidates) and federal-adjacent buyers.
Capabilities
| Product Categories | Battery/Solar Camera, Indoor/Outdoor Wi-Fi Camera, 4G Mobile Camera, Video Doorbell, PoE NVR, Home Hub, Trail Camera, PTZ Camera |
| Technology Stack | Modular Vision Platform, AI Person/Vehicle Detection, P2P Streaming, Solar/Battery Management, 4G LTE, Wi-Fi 6, ONVIF, RTSP, PoE |
| Service Scope | Direct DTC (Amazon, reolink.com, eBay), Reolink Cloud Subscription, Authorized Resellers, Limited ODM by negotiation |
| Markets Served | 180+ countries; North America, Europe, Australia, Japan (99% overseas revenue, 60% Amazon) |
| Engagement Model | Brand (NDAA-clean) + Cloud Subscription + Limited ODM |
Technology Stack
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