Pet Marvel

Founded in July 2019, Pet Marvel (鸟语花香) is a leading Chinese smart pet products brand with a comprehensive product portfolio across 6 categories (Feeding, Cleaning, Grooming, Outdoor, Toys, Home) totaling 600+ SKUs. The company has a design team with pet behavior psychology researchers, enabling innovations like the Smart Feeder Mini (#1 in Tmall sales within 40 days of launch), Nature Breeze Smart Drying Box (Xiaomi Youpin launch), and Magic Cube Smart Deodorizing Cat Litter Box. Backed by three consecutive funding rounds from CICC Capital and Nice Group (parent of Liby), with the most recent A+ round nearing RMB 100 million in September 2023. Cumulative GMV reached nearly RMB 100 million by 2021, with hit products generating RMB 40+ million annually on Douyin alone. The company also incubated the Ameifu sub-brand targeting younger consumers with high-value positioning, and is actively expanding globally through overseas crowdfunding platforms.