Cync (GE Lighting / Savant)
Cync (GE Lighting)
Brand in East Cleveland, Ohio
Company Overview
Cync is the smart lighting brand of GE Lighting, a Savant company (acquired 2020). 150-year GE brand equity. Matter-first smart lighting strategy. US-based (East Cleveland, Ohio) with manufacturing in China. 2024 GE Lighting total revenue $1.8B; 437 employees. Channel mix (2026 Q3 Grips Intelligence): Amazon 70.1%, HomeDepot.com 24.7%, Best Buy 5.2%. Average product price $26.92 (-12% YoY). 2026 revenue declined -16% YoY due to volume pressure. Savant smart home integration available for premium market.
Capabilities
| Product Categories | Smart bulbs (A19, BR30, PAR38), smart flood lights, smart undercabinet, smart switches |
| Technology Stack | Matter, Wi-Fi, Bluetooth, Savant AVDL, Direct Connect (no Hub required) |
| Service Scope | Self-brand (Cync + GE Lighting) + Savant smart home integration |
| Markets Served | US primary (Amazon + HomeDepot + Best Buy) + 19 other countries |
| Engagement Model | Brand |
Technology Stack
MatterWi-FiBluetoothSavant AVDLDirect Connect
Contact
Website
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