About

I've worked across global and Chinese manufacturing for over a decade — from key account business development to product technology to delivery execution. Cross-industry, cross-functional, and across borders.

I've helped brands go from zero to one: building smart hardware products, setting up supply chains, and navigating the technical decisions that make or break a product. I've also worked inside large enterprises on digital transformation projects — understanding how organizations adopt new technology, and where they get stuck.

What ties it together: I sit at the intersection of business and technology. I understand what brands need to sell, what factories need to build, and what the technology can actually deliver — and I bring transparency and trust to every project, so brands and suppliers can collaborate with lower risk and clearer expectations.

Every brand has different strengths. Some have technical teams ready to build custom products. Others have sharp market intuition and distribution channels, but no engineering capability — and that's fine too.

My job isn't to push a particular technology path. It's to understand your business goal first, then find the right product, the right technology, and the right factory to get there — specifically for smart consumer electronics.

For brands ready to invest in R&D, I guide feasibility, supplier selection, and development from concept to production. For brands that want to enter the market fast, I source proven products from trusted supply chains — while keeping the door open to build your own technology over time.